Media Insiders Summit - Thought Leadership PLAYBACK

Media Insiders Summit - Thought Leadership PLAYBACK

A$40.00

Missed the Thought Leadership Summit? Never fear, the playback is here!

90 Minute Video Playback

In this Media Insiders Summit, Odette Barry brings together journalists and editors who commission opinion editorial for their outlets, and who seek expert commentary from founders like you.

Learn what journalists are looking for, how to write an opinion editorial and put yourself forward for expert commentary and build your profile.

Sell your ideas, not just your stuff.

It is clear to me that startups have incredible ideas to share and stories to tell. This is so exciting because I know the transformative impact that appearing in the media can have on early-stage startups.

I’ve witnessed it time and time again when startups go from generating $200,000 per year to investing in their PR and fast-tracking their turnover to $2,000,000 (and more) in the blink of an eye.

So go on, get out there and tell your stories!

But...Please don't forget the clout and credibility ladder.

If you’re a small business owner in a competitive category, I'm sorry to say that you can’t expect to be front-page news the first time you hit the media with your stories.

We have to ladder up to becoming known as relevant, credible, trusted and familiar.

Over time we will move from commenting on the news to becoming the news, and our stories can move closer and closer to our own business milestones.

Panel

Eloise Keating - News Editor, Smart Company & Inc Australia
Caitlin Judd - co founder and co host of Lady Brains
Ali Izzo - Beauty and Digital Director for Body+Soul
Katy Hall - freelance journalist for The Guardian, Sydney Morning Herald, Popsugar and Body+Soul