To PR or not to PR

For most, PR is a curious creature. Part news, part advertising, part marketing, part novel. But this rarely discussed, and rather curious beast is often the force behind brands that skyrocket in growth and bask in the warm glow of success. It’s the hidden lever that rapidly creates visibility and makes an unknown name, a familiar, trusted brand.

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Odette Barry
PR trends and predictions for conscious companies in 2020

In times of head-spinning change, it can be tempting to cling to the constants. The security of what we know keeps us warm. It’s why we get the same coffee every morning, take the same route to work, and wear pink on Wednesdays. But what happens when clinging to the security of what we know is actually more destructive than evolving to thrive in a new PR and media landscape? 

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Odette Barry
Why you should embed your story into your business DNA

If you’re anything like us, you’re a sucker for a good story. We love the power stories have to connect us to one another, their capacity to plunge us into the glare of the unknown, to educate, and to inspire action. Stories lure us in, capture our imagination, and deeply impact our sense of belonging. 

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Odette Barry
Your business can be a bigger force for good than you think

Ever since returning from SxSW (did Odette mention she went to SxSW…!) Odette has been struggling with the power that digital marketers and PR’s wield, and the responsibility we have to do good. You see, we know that through clever marketing strategies and beautiful words or the right placement in a magazine, we can help to amplify and grow businesses whether they’re actually good or not.

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Odette Barry
How to say no to emotionally draining clients

We can make anything look good. That’s how we roll, right? Here in the depths of PR and digital marketing agency land, we can polish products, sharpen services and master messaging so that mediocre services become high-end, and questionable thought leaders emerge as supreme experts in their field. But should we?

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Odette Barry
The new emotional workforce

After lived experience in the workforce, and a sprinkling of inspiration and exploration in the wilderness (aka SxSW), Odette explores how your personal life can come together with your work life.

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Odette Barry
Thought leader – a new kind of leadership

Successful thought leadership status isn’t going to sweep you off your feet after a single article published on LinkedIn. People need to put in the hard yards – it calls for consistent, diligent effort. It is cumulative. It is strategic. It should change the way the target audience perceives the world. And it should ultimately inspire them to act.

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Tess Mol
Why #collaborationovercompetition is the key to business success

Earlier this week I collaborated with Jess Ruhfus of Collabosaurus fame to host an event talking through all things deep and dirty in the world of collaboration marketing. That’s a lot of collaborating in one sentence, huh? And hand on heart, it is one of my absolute favourite topics (and deserving of more than one mention in a single sentence), because without it, my business probably wouldn’t be here today.

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Odette Barry
Here's to the women who help to build our business world – International Women's Day 2019 #BalanceForBetter

This year's International Women's Day is shining a big ol' spotlight on the theme 'balance for better' – something we're keen to champion by shining our own spotlight on the women who make our present – and our future – more exciting, more soul-fulfilling and more dream-come-true-worthy than we could ever imagine. So here's to women everywhere striving to build a gender-balanced world.

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Odette Barry
How to develop an SEO strategy in six simple steps

SEO done well, puts your site in front of your ideal audience – ideal because they’re looking for a brand, product or service exactly like yours. It’s a match made in heaven, the relationship grows, you both reap the rewards and round and round we go. Here’s how to nail it.

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Tess Mol