Thought leader – a new kind of leadership

Successful thought leadership status isn’t going to sweep you off your feet after a single article published on LinkedIn. People need to put in the hard yards – it calls for consistent, diligent effort. It is cumulative. It is strategic. It should change the way the target audience perceives the world. And it should ultimately inspire them to act.

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Tess Mol
Why #collaborationovercompetition is the key to business success

Earlier this week I collaborated with Jess Ruhfus of Collabosaurus fame to host an event talking through all things deep and dirty in the world of collaboration marketing. That’s a lot of collaborating in one sentence, huh? And hand on heart, it is one of my absolute favourite topics (and deserving of more than one mention in a single sentence), because without it, my business probably wouldn’t be here today.

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Odette Barry
Here's to the women who help to build our business world – International Women's Day 2019 #BalanceForBetter

This year's International Women's Day is shining a big ol' spotlight on the theme 'balance for better' – something we're keen to champion by shining our own spotlight on the women who make our present – and our future – more exciting, more soul-fulfilling and more dream-come-true-worthy than we could ever imagine. So here's to women everywhere striving to build a gender-balanced world.

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Odette Barry
How to develop an SEO strategy in six simple steps

SEO done well, puts your site in front of your ideal audience – ideal because they’re looking for a brand, product or service exactly like yours. It’s a match made in heaven, the relationship grows, you both reap the rewards and round and round we go. Here’s how to nail it.

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Tess Mol
Why your social media strategy isn't working

When people come to us asking for help with their socials, more often than not we also end up doing their branding, website, PR and broader marketing strategy. Because when we polish up that social media feed, we need to ensure that the brand is cohesive and consistent so that when we’re marketing your products or services, your website or customer service channel can actually convert.

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Tess Mol
The power of video marketing

Social media bread and butter, video is proven in its effectiveness in winning engagement and driving growth. As social creatures, we relate to other humans – and it just so happens that video is epic at nourishing real-life human connection and breeding that whole ‘meaningful interaction’ thing that social media algorithms love.

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Tess Mol