How to develop an SEO strategy in six simple steps

SEO done well, puts your site in front of your ideal audience – ideal because they’re looking for a brand, product or service exactly like yours. It’s a match made in heaven, the relationship grows, you both reap the rewards and round and round we go. Here’s how to nail it.

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Tess Mol
Why your social media strategy isn't working

When people come to us asking for help with their socials, more often than not we also end up doing their branding, website, PR and broader marketing strategy. Because when we polish up that social media feed, we need to ensure that the brand is cohesive and consistent so that when we’re marketing your products or services, your website or customer service channel can actually convert.

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Tess Mol
The power of video marketing

Social media bread and butter, video is proven in its effectiveness in winning engagement and driving growth. As social creatures, we relate to other humans – and it just so happens that video is epic at nourishing real-life human connection and breeding that whole ‘meaningful interaction’ thing that social media algorithms love.

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Tess Mol
How to talk to the media

Media and PR go hand in hand. When it’s working well, it’s a beautiful, mutually beneficial relationship. When it’s not? We all know what it’s like when it’s not. Here's how to nail that journo-PR relationship like a pro by writer and editor Penny Carroll

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Tess Mol
Interview with an influencer: Madeleine Lumley

Meet influencer, photographer, illustrator and graphic designer Madeleine Lumley. We picked her brains on all things Instagram, influencing, storytelling, authenticity, nailing your visual flavour and much, much more. It’s real, it’s raw – and it’s an eye-opening read. 

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Tess Mol