Successful thought leadership status isn’t going to sweep you off your feet after a single article published on LinkedIn. People need to put in the hard yards – it calls for consistent, diligent effort. It is cumulative. It is strategic. It should change the way the target audience perceives the world. And it should ultimately inspire them to act.
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So you want to pitch to The Project? Good call. After 10 years on air, The Project is one of Australia’s most-loved news and current affairs programs. So how do you pitch successfully to The Project? Georgia Done is a Field Producer for the show – an investigative journalist who will travel anywhere, if the story’s worth it, to follow and produce a five- to seven-minute news story.
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Small business accounts for 35 per cent of Australia’s GDP and employs a whopping 44 per cent of Australia’s workforce. If you’re reading this, chances are you’re part of those statistics. And that means Smart Company could be the perfect home for your story. I spoke to editor Eloise Keating to ask what business owners can do to maximise their chances of appearing in her publication.
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One of the most common questions I receive from entrepreneurs is ‘how do you know when you’re ready for PR? Will you pay someone to do your PR? Can you even afford to do this? Or could you in fact DIY it, and pocket a handsome sum to be spent elsewhere in your biz? Let’s go through the DIY vs Outsource checklist to help you decide.
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There’s a lot to consider when deciding if your small business is ready for PR. You need to have a dreamy product or service, effective marketing that takes your ideal customer on a purchasing journey and a healthy dose of confidence. But most importantly, don’t even consider going near PR until you’re crystal clear on what you want to say to the world. Let’s walk through how you know when you’re business is ready for PR.
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