In tackling the wicked problems of changemaking, often complex, interdependent and difficult to define, we believe PR plays a crucial role in translating abstract issues into human stories.

Through well-crafted narratives, we build empathy, deepen understanding and inspire meaningful action.

At O&C, we see strategic media coverage as a powerful lever for influencing public policy. By framing issues in ways that resonate, we mobilise grassroots support, engage policymakers and drive conversations that lead to change.

We firmly believe that storytelling is central to driving awareness, catalysing behaviour change and sustaining long-term public engagement.