Odette & Co are passionate about finding solutions for your marketing and communication challenges. With over ten years experience working across complex digital and communications projects, the team have a deep understanding and broad range of expertise to draw upon.
Led by Odette Barry, the team make it their mission to quickly grasp your business needs and build these requirements into meaningful marketing and communication strategy that deliver results.
As a natural communicator, Odette brings industry experience and passion to business, marketing and communication strategy, media relations, web development, email campaign development and social media projects.
The team bring thought leadership to each business solution across small business, start ups and large scale organisations.
ODETTE BARRY |
Odette is a digitally focused marketer with a passion for helping businesses tell their stories. She’s also the energetic and committed lady at the helm of Odette and Co.
Odette takes the time to build rapport with our clients and to understand their story before teasing out meaningful strategic direction. Committed to securing genuine and valuable coverage for our clients, she has an intimate knowledge of the media landscape and holds trusted relationships with media outlets.
A highly strategic thinker, Odette understands that each business is unique, and tailors her approach accordingly to provide maximum value. Most of all, she is passionate about fostering supportive relationships with her clients and helping their businesses thrive.
Want help telling your story? Get in touch.
TESS MOL |
Tess may be the youngest team member at Odette & Co but she is not to be underestimated. This lady is our secret weapon—a social media wizard, passionate wordsmith, and a true creative. As a part-time student, yoga instructor, personal blogger and vlogger, Tess is a bit of an all-rounder. Did we mention that she’s also pretty handy with a camera? Tess is currently undertaking a Bachelor of Digital Communications majoring in social media and graphic design.
KIRIN BARR |
With over a decade of experience as a senior fashion designer for some of Australia’s top fashion labels, Kirin has recently side-stepped into the world of communications, dabbling in a little media coordination while juggling her new gig as Mum to her beautiful daughter Chloe. Kirin is our creative specialist—with skills crossing over from her design days, she is a talented graphic designer and has an intimate understanding of beauty and lifestyle media. Kirin looks after our media outreach—she’s a smooth talker, quick on her feet and an excellent conversation starter. You’ll find her on the phone every day, winning our clients media stories.
KELLY POYNTER | Senior Copywriter
Without Kelly, Odette & Co wouldn’t be half of what it is. Kelly has the sweet words, the careful thought, and more than six years’ experience weaving and polishing content for Australian and New Zealand companies. As the editorial manager for a leading academic journal, Kelly has expert attention to detail and an innate ability to craft strong, meaningful pieces of content. Kelly works across all of our clients, from developing business profiles, refining website copy to shaping up in-depth articles. Kelly is in the final stages of completing her PhD in Creative Writing.
OUR BROADER TEAM
JESSICA ABELSOHN | Freelance Copywriter
Who slaves away over a law degree and then chucks it all in to follow her writing dream? Jess did. After three years doing the 9-5 grind, and with six years of publishing experience under her belt, Jess then threw in that towel and embraced freelance life. You can now find her writing about anything and everything, from financial literacy right through to where the best playgrounds are in Australia. Jess has experience in multiple areas including lifestyle, parenting, finance and health, and genuinely loves the thrill of the writing chase – researching a topic, delving right in and creating content that is not only informative but also engaging, humourous and at times, downright personal. But she wouldn’t have it any other way.
STEPH WANLESS | Freelance Copywriter
Steph has almost 15 years’ experience in the Australian media, communications and content sector, working for and with a variety of brands including Fairfax Digital, Mars, KitchenAid, IOOF, National Insurance Brokers Association, Perth Airport, Travellers Choice and Commonwealth Bank, as well as some of the country’s top agencies.
A natural storyteller with enviable curiosity and an unwavering commitment to deadlines and grammar, Steph strategically crafts tight, concise, compelling copy to grab attention and tell brand stories with purpose.
MELANIE WILLIAMS |
Digital Marketing Specialist at Otaris Marketing
Melanie is strategic expert with formal qualifications in commerce and marketing. She has more than 15 years of experience in corporate marketing and brand management with international companies such as Qantas, Toyota, Nestle and Clorox. This extensive commercial experience enables Melanie to deliver innovative, analytical brand solutions grounded in sound strategy. Melanie is focussed on delivering creative and successful digital advertising campaigns and is certified in Google Adwords, Facebook advertising and Amazon advertising. She believes that a successful digital campaign not just engages consumers, but actively drives them for conversion to sales. Every campaign is based off sound performance analysis and optimised for conversion.
Ready to explore your business challenges with Odette and Co? Get in touch.