All Things Equal
DISABILITY EMPLOYMENT TRAINING PROGRAM AND CAFE
THE BRIEF
Position the team as national leaders in inclusive employment. Develop a PR campaign and white paper that not only affirms their credibility but shares their intellectual property to shift industry practice.
THE APPROACH
Reseearch and develop a compelling, evidence-backed white paper and campaign strategy to:
–Engage mainstream and industry media
–Build influence with employers and partners
–Open doors for long-term systemic change in the disability employment sector
THE RESULT
–Major employers committed to co-designing an employment pathway program. MCG initiated a plan to employ 10 participants, with a leadership presentation scheduled
–High praise from CEOs across the social enterprise and disability sectors
–20+ media features across top-tier, trade and community outlets
–Secured partnership and speaking engagements with Square and One Table.
–Secured strategic meetings with state and federal health and disability ministers.
–Awarded The Age Good Food Guide ‘Food for Good’ in the 2026 Awards.
Pink Elephants
MISCARRIAGE & EARLY PREGNANCY LOSS SUPPORT
THE BRIEF
Position Pink Elephants as a national thought leader in early pregnancy loss and reform advocacy, expanding visibility beyond founder-led storytelling to highlight diverse voices, peer support, and structural change. Drive mainstream awareness, connect emotional storytelling with measurable policy impact.
THE APPROACH
–Developed a comprehensive PR and media strategy integrating advocacy, storytelling, and campaign activation
–Relaunch The Miscarriage Rebellion podcast to deepen conversation and accessibility.
–Produced the Rurul and Regional investigation into miscarriage, Not Just a Loss white paper, supporting policy and systems change.
THE RESULT
–Featured across top-tier national and regional outlets, including: 7NEWS National, SBS, Today Extra, Marie Claire, Sydney Morning Herald, Canberra Times, ABC Sydney, ABC RN, Body+Soul, Women’s Health, Women’s Agenda, Wellbeing, Outback Magazine, Motherland, ABC QLD Country Hour, 2GB Rural, AAP, and The Land.
–Report raised in NSW Parliament
–Samantha Payne nominated for Marie Claire Woman of The Year
With You We Can
ADVOCACY, LEGAL EDUCATION & SEXUAL VIOLENCE REFORM
THE BRIEF
Position With You We Can as the national leader in legal literacy, justice reform, and survivor-centred sexual violence education. Drive cultural understanding that WYWC is the first step a victim or their loved ones turn to within an hour of sexual violence.
THE APPROACH
Research, develop, and execute a multi-platform national advocacy strategy to:
–Launch the flagship report What No One Told Us — a first-of-its-kind blueprint exposing the legal literacy gap and calling for independent legal representation for all victim-survivors.
–Build Sarah’s national profile through op-eds, expert commentary, long-form interviews, and podcast & speaking outreach.
–Develop a full social media comms calendar, visual identity uplift, storytelling assets, and educational explainer content.
–Create an ecosystem of influence across lived-experience narratives, legal education, community resources, and policy advocacy.
THE RESULT
–170+ media mentions nationally from June–November, across SBS, ABC, Women's Agenda, Crikey, Junkee, Yahoo! News, The Conversation, and 70+ regional mastheads.
–5M+ cumulative potential audience reach over the campaign period.
HoMie
A MELBOURNE STREETWEAR LABEL AND SOCIAL ENTERPRISE
THE BRIEFE
levate HoMie’s Hoodies for Homelessness campaign into a nationally recognised initiative, blending fashion, fundraising, and lived experience storytelling to shift perceptions of youth homelessness and drive real support.
THE CHALLENGE
To challenge these misconceptions without causing harm, we developed a robust ethical storytelling framework. This ensured young people could share their experiences on their own terms — with agency, support, and dignity — while helping audiences understand the invisible, complex nature of youth homelessness today.
RESULT
–The campaign secured coverage across major national and youth-facing media including The Project, 7News, ABC Melbourne Radio, Women’s Agenda, Missing Perspectives, The Sunday Footy Show (Nine), The Good Humans Podcast, The Daily Aus, Man of Many and Power Retail.
–The campaign generated social media mentions from supporters with a combined audience reach of over 1.4 million, including Edwina Bartholomew, Tommy Little, Sonny J, Kayla Jade, Lem Zakharia, Sophie Scott, and Cooper Chapman.
Melissa Reader, Violet
CEO OF VIOLET, support for the last stage of life
THE BRIEF
Elevate Melissa’s visibility as a national thought leader on end-of-life care and the sandwich generation. Shift national discourse around death, care, and ageing and build a consistent media presence that fuels policy, partnership, and product growth.
THE APPROACH
–Completed O&C education through Authority Brand and Meet The Media to define her narrative and map positioning across policy, media, and industry and build direct relationships with journalists.
–O&C mentoring to pitch stories, secure op-eds, and develop Violet white paper strategy for Care Index & Sandwich Generation reports.
–Executed a PR and social media campaign (Sandwich Generation Speaks) including media, LinkedIn, political engagement, and storytelling from lived experience
THE RESULT
–Featured in Marie Claire, AFR, Sydney Morning Herald, The Project, Today Extra, Sunday Life, ABC, Mamamia, SmartCompany, Women’s Agenda, The Australian
–Direct impact on policy conversations with 30+ MPs through white paper advocacy
