Authority Brand
A COMPREHENSIVE MEDIA, PUBLIC SPEAKING & PUBLISHING PROGRAM FOR VISIONARY LEADERS
Be a brand of consequence
Brene Brown, Simon Sinek, Amy Cuddy. Best-selling authors and experts in their field who have delivered some of TED's best talks.
They may have started out as social workers, ad executives or psychologists. Now they command audiences in the millions and have expanded their brands into global empires. They had a vision. They wanted to amplify their voice, start global conversations and build brands of consequence.
Just like you do.
There’s a profound significance in leaving a legacy. It means you dreamt big and made a transformative impact. You inspired people and changed the world. You used your time on earth in service of something greater than yourself.
Don't look back and wonder if you left a legacy. Show the world how you made a difference.
We need the ideas, innovation and experience of a diverse range of impact-makers, original thinkers and honest experts. We need to hear from those who drive change. Transform communities. Awaken the world. The status quo is no longer good enough.
What you’ll learn in the Authority Brand program
5 modules of theory delivered in a live classroom, over 7 weeks. We incorporate a 2 week study break to provide space to ‘get the work done’.
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Editors and news anchors alike are hungry to speak with credentialed thought leaders, over 2 weeks of PR modules you’ll learn how to present newsworthy ideas and speak with confidence.
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LinkedIn is the home of business and corporate opportunities. Learn how to attract and convert investors, policymakers, conference programmers and buyers.
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Learn how to navigate the maze of TED franchises in Australia, get TED Talk match fit for the selection process, learn what to include in your submission, how to prepare for the stage.
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Publishers receive hundreds of pitches from aspiring writers, learn how to tease out a big idea, determine the commercial viability of your concept and how to prime your idea for a publisher.
Meet the experts
Odette Barry
Owner, PR Mentor
Odette Barry is a publicist and PR mentor with over 15 years of industry experience working for some of Australia's most well-known brands. Her career spans marketing and communications for Westpac, the Australian Physiotherapy Association, TAFE NSW and Women’s Fitness magazine. Since establishing the consultancy arm of the business, she’s worked with small and enterprise businesses across Australia and New Zealand spanning the technology, education, beauty, wellness, health and fashion sectors (to name just a few).
Alexandra Payne
Murdoch Books
Alexandra is a publisher at Murdoch Books, Australia’s leading lifestyle publisher. She has worked in book publishing for more than 25 years. She is a mentor and publishing consultant for the Australian Society of Authors and is on the board of the Brisbane Writers Festival. She’s enthralled by books, authors and readers and firmly believes books can – and do – change the world.
Kathy Rhodes
TEDx expert
Kathy Rhodes serves as a strategic guide for securing speaking opportunities, including TEDx talks. Kathy specialises in aiding experts, change-makers, and thought leaders to organise their ideas, package their expertise, and advance their impact. With nearly two decades of experience in corporate strategy and marketing roles, Kathy has had the privilege of selecting speakers for industry giants such as ANZ, ING, and Zurich. What sets Kathy apart is her unique background - she began her career on the receiving end of pitches from thought leaders and industry experts wanting to be paid to stand on stage.
Spheres of influence
The past decade has seen monumental shifts in the world of influence: the media landscape and its impact continue to change alongside media consumption habits, where decisions are made and where our customers congregate continues to decentralise. Many touchpoints are required to create a legacy and impact. Media is just one part.
Smart leaders connect with decision-makers through a portfolio of platforms: attracting editors, government, retailers and brand partners alike. In 2023, influential entrepreneurs and leaders are discovered on TED stages, book tours, LinkedIn and global media.
Enter thought leadership.
Leaders who are willing to be generous with their knowledge and take an authoritative role in their industry enjoy the positive halo effects in their business. To put it very simply. Leaders with a voice enjoy more opportunities.
Having nurtured and mentored many business leaders through this exact combination: Getting published, appearing on speaking circuits, and leveraging this asset via LinkedIn and media, I’m confident that this is a tried, tested and wholly endorsed strategy to outpace competition.
I’ve worked both as a mentor, publicist and ghostwriter on these campaigns and facilitated multiple hundred thousand dollar deals through cold outreach and inboard inquiries, leveraging this combination of influence.
Any one of these activations in isolation is rarely enough. Decision makers reside in niche but very specific places. Every day, I teach experts, leaders and CEOs exactly how to locate them and communicate with impact.
→ KILLER KEYNOTE PRESENTATIONS & BIG STAGES
The ultimate clout and credibility marker: Build authority and influence on stages, both little and small.
The impact of speaking opens doors like nothing else.
Fast-track investment and relationships.
→ REGULARLY FEATURED IN MEDIA
Develop, test and validate ideas through thought leadership editorial informing keynotes.
Be sought after for expert commentary and attract media profiles.
Connect with and attract blue-chip decision-makers
→ LEADING IDEAS PUBLISHED
Big ideas need audiences. Getting published allows us to evolve, stretch and refine how we create impact.
By submitting and publishing your ideas, you’re forced to level up and focus your leadership
Your book becomes a milestone for media activity, both as published excerpts and author profile pieces
→ BUILDING THE LITTLE BLACK BOOK ON LINKEDIN
Be seen and connect with decision-makers. Build your little black book of influence.
Build relationships with media, publishers, conference program managers, department store buyers, brand managers and policymakers.
Share big ideas and let your audience validate and amplify your voice.
July/August 2024 program dates
WEEK 1:
- July 24, Wednesday 10:30am: Media & PR I (90 mins)
WEEK 2:
- July 31, Wednesday 10:30am: Media & PR I Q&A (90 mins)
WEEK 3:
- August 7, Wednesday 10:30am: LinkedIn Masterclass (90 mins)
WEEK 4:
- August 14, Wednesday 10:30am: LinkedIn Q&A (90 mins)
WEEK 5:
-August 21, Wednesday 10:30am: Media & PR II (90 mins)
WEEK 6:
- August 28, Wednesday 10:30am: Media & PR II Q&A (90 mins)
WEEK 7:
- September 4, Wednesday 10:30am: Big Ideas on Big Stages with Kathy Rhodes (60 mins)
WEEK 8:
- September 11, Wednesday 10:30am: Kathy Rhodes Q&A session (60 mins)
WEEK 9:
- September 18, Wednesday 10:30am: Alexandra Payne Murdoch Books masterclass (60 mins)
WEEK 10:
- September 25, Wednesday 10:30am: Alexandra Payne Q&A session AND program wrap up (120 mins)
Who is Odette Barry?
Odette Barry, a publicist and PR mentor with over 15 years industry experience. For the past five years, she has taught entrepreneurs and leaders how to build their brands and navigate the media landscape through personalised and intimate online learning experiences. Thanks to a deep network of media relationships and insights, Odette’s students gain direct access to media and secure real results. Odette’s programs have a proven track record, with graduates featured in major publications across Australia with hundreds of media headlines, speaking opportunities and publishing deals secured each year.
