Odette & Co are passionate about finding solutions for your publicity and marketing challenges. With over ten years’ experience working across complex digital and communications projects, Odette has a deep understanding and a broad range of expertise to draw upon
We get down to business without sacrificing the personal, ensuring every interaction is infused with integrity and a sprinkling of Byron Bay magic.
We know our clients’ brands inside and out. We get in the heads of their customers and add strategic value well beyond the brief.
DAMN GOOD FUN
We deliver a cohesive, supportive client experience. From the big, juicy stuff to the smallest detail, every aspect of your journey is creative, strategic and a good bit of fun.
For most, PR is a curious creature. Part news, part advertising, part marketing, part novel. But this rarely discussed, and rather curious beast is often the force behind brands that skyrocket in growth and bask in the warm glow of success. It’s the hidden lever that rapidly creates visibility and makes an unknown name, a familiar, trusted brand.
In times of head-spinning change, it can be tempting to cling to the constants. The security of what we know keeps us warm. It’s why we get the same coffee every morning, take the same route to work, and wear pink on Wednesdays. But what happens when clinging to the security of what we know is actually more destructive than evolving to thrive in a new PR and media landscape?
If you’re anything like us, you’re a sucker for a good story. We love the power stories have to connect us to one another, their capacity to plunge us into the glare of the unknown, to educate, and to inspire action. Stories lure us in, capture our imagination, and deeply impact our sense of belonging.
Ever since returning from SxSW (did Odette mention she went to SxSW…!) Odette has been struggling with the power that digital marketers and PR’s wield, and the responsibility we have to do good. You see, we know that through clever marketing strategies and beautiful words or the right placement in a magazine, we can help to amplify and grow businesses whether they’re actually good or not.
We can make anything look good. That’s how we roll, right? Here in the depths of PR and digital marketing agency land, we can polish products, sharpen services and master messaging so that mediocre services become high-end, and questionable thought leaders emerge as supreme experts in their field. But should we?