If there’s one thing I have learned over 5 years teaching brands how to DIY their PR, it’s that time is one of our most leverageable AND precious resources!

I want you to win headlines, AND I also want to save you some time.

After a lot of trial and error, I have done the heavy lifting for you and created a cheat sheet on how to Hack Your Own PR using ChatGPT.

This will turn a 1-hour pitch writing task into a less than 30 min task. Once you nail the prompts you will shave hours off your PR outreach saving yourself thousands of dollars in PR fees.

And if you’re a PR, meet your new intern!

"When you know the question, you're ready for the answer"

This resource will:

—Help you lay the foundations for your story angles
—Craft a pitch for a publication you’ve always wanted to be featured in
—Structure a well-written media release for your next big launch

What’s included?

—Almost 40 pages of step-by-step instructions
—Product, event and thought leadership pitches, media releases and angle prompts
—Background research instructions
—Examples of finished products (headlines, pitches and media releases)

Caveaat please! ChatGPT will take you 60% of the way, then you need to stretch and extend your ideas and make it your own.

Want to get featured in InStyle Australia?
Before you slide into the DMs or hit send on that pitch, let’s make sure you’re giving the editorial team exactly what they want and avoiding the missteps that land you in the delete pile.

Introducing the Essential Pitching Guide to InStyle Australia, featuring guidance direct from Editor-in-Chief Justine Cullen.

What’s Inside:

– A behind-the-scenes look at InStyle’s digital-first editorial model

– What gets Justine Cullen’s attention and what gets ignored

– Tips for writing pitch subject lines that feel like a homepage headline

– A breakdown of who to pitch, how to pitch, and what to include

– Insights into the InStyle reader – what they care about, scroll for, and save to their vision board

– Do’s and don’ts (hint: no attachments, no essays, no fluff)

Perfect for:

– Founders and creatives with a great story to tell
– Publicists looking to up their placement game
– Thought leaders and experts ready to share a punchy POV–
– PR students or freelancers building their pitching confidence
– Anyone dreaming of landing a feature in one of Australia's most iconic fashion and culture publications

From Justine Cullen:
“If it’s not exciting and new, if I feel like I’ve read it 100 times, I’m not going to use you. But if you can make me feel something, you’ve got my attention.”

Grab the guide. Nail your pitch.
This isn’t just a cheat sheet. It’s your fast track to understanding one of the most powerful platforms in Australia’s media landscape.

Sometimes the difference between winning a media headline and not is the timing of when you send your pitch.

Journalist’s run on tight deadlines, they receive 100’s of pitches a day - this resource gives you the opportunity to find cut through in the noise.

This pitch calendar will support you to leverage key dates to give your story a timely angle, you’ll get the PR secrets on when to follow up a pitch and what determines a long-lead vs a short-lead timeframe.

Timing is everything, let it be on your side!

Your time to build credibility, trust and sales for your brand starts now!

This guide will teach you exactly how to pitch a story to SmartCompany.

If you think about the Australian Financial Review as talking to the big end of town, Smart Company talks to the smaller operators, the family business, and the startups who pour blood, sweat, and tears into their business every day. Sound familiar?

Thanks to insider tips from SmartCompany’s News Editor, Eloise Keating, this download covers the key steps you need to consider in order to secure your next headline story.

You will learn:

— SmartCompany’s publishing cycle

— What kind of stories SmartCompany want to publish

— The ingredients of a good SmartCompany pitch

— Things to remember before hitting send on your first pitch eg. an eye-grabbing subject line, high-res images etc. 

— What NOT to include in a pitch (aka, skip the shallow stories)

— What to expect in an interview with a SmartCompany journalists

Can’t wait to see you in the headlines!

So you think you’ve got a story Abbie Chatfield will froth over?

Before you slide into the DMs or hit send on that pitch, make sure you’re speaking her language — bold, emotionally raw, and deeply unfiltered. This guide walks you through exactly how to land a spot on It’s A Lot — one of Australia’s most chaotic, heartfelt, and high-impact podcasts.

Introducing the Essential Pitching Guide to It’s A Lot, with behind-the-scenes intel straight from Executive Producer Lem Zakharia.

What’s Inside:

– A step-by-step breakdown of what It’s A Lot is looking for in guests
– The exact format and tone Abbie responds to (and what she ignores)
– How to write a pitch that reads like Abbie’s stream-of-consciousness
– Pitching dos and don’ts (spoiler: if it smells like PR, it’s a no)
– What to say, how to say it, and why your story matters right now
– A step-by-step ChatGPT guide to help you write a pitch that's ready to send

Perfect for:

– Founders, creatives, and changemakers with something real to say
– Publicists and freelancers pitching on behalf of big-personality clients
– Experts with lived experience and strong opinions (polish not required)
– Thought leaders ready to talk therapy, sex, climate, chaos, ADHD or activism
– Anyone dreaming of getting deep, messy, and meaningful on mic with Abbie

From Lem Zakharia, Executive Producer:

“They come for the chaos, but they stay for the authenticity and emotional safety. We’re not after pre-approved messages or media-trained polish. We want bold voices who can show up — fully and vulnerably.”

Grab the guide. Write the pitch. Start the convo.
This is your shortcut to Abbie’s inbox — and the hearts of one of Australia’s most engaged podcast audiences.