Services
As a publicist and PR mentor with over 15 years in the industry, I know that there’s no such thing as a one-size-fits-all approach, which is why I don’t sell you services you won’t use or don’t need. I know most small business owners aren’t exactly flush with big budgets to spend on PR which is why I’ve created services to meet that need.
Here’s how I can help you grow your business.
Authority Brand | $4250
Authority Brand is 5-week program designed as a blueprint for brands of consequence, for founders, CEOs and experts who are ready to scale their influence and cement their legacy as true thought leaders.
This program gives you access to:
—2 x PR theory sessions with Publicists and PR mentor, Odette Barry
—1 x How to TED Talk theory session with Kathy Rhodes, Keynote Speaker expert and founder of The Thought Alchemist.
—1 x How to Get Published theory session with Alexandra Payne, publisher at Murdoch Books
—1 x LinkedIn theory session with PR mentor, Odette Barry
Meet The Media | $2500
Want to get your brand in front of the media but can’t afford a full-time publicist and don’t have time to DIY your PR? Introducing ‘Meet the Media’. A 1-month intensive program designed for high-performing brand founders.
This program gives you access to:
—1 x 60 minute strategy session with Odette
—4 x sessions to pitch your business to a curated list of Australia’s top editors including Sunrise, Marie Claire, Forbes Australia and The Sydney Morning Herald / The Age.
Custom Media Kit | $5500
Sometimes, you simply don’t have time to do all of the planning and research and instead, you’re ready to pitch and build relationships. That’s where the Custom Media Kit comes in. It’s an influential and effective toolkit for winning headlines across traditional and digital media.
We kick off with a 90-minute deep-dive session to understand your customers and where they consume media, and to explore and uncover your strengths and stories. Mining your product and service benefits, your history, expertise and personal experiences, I will uncover the narratives and opportunities for media headlines.
The outcome? A ready-to-implement PR roadmap with the tools to implement it. This ain’t no sit-on-the-shelf-and-get-dusty strategy. This toolkit includes the pre-written pitch emails ready for you to go on and hit send. This tailored-for-you toolkit includes a carefully curated shortlist of media targets with angles uncovered for each journalist.
Custom Media Kits are only available to those who have completed one of my training offerings.
What you receive (warning: there’s a lot of fives here!)
—5 x media outlets selected to suit your brand and your stories (and their contact details).
—5 x suggested story ideas for each chosen outlet.
—5 x pitch emails drafted for you including recommendations for how to engage with each journalist
—2 x one-on-one media strategy sessions (a deep dive and handover with all of my insider guidance to nail your outreach)
—Access to my PR community where I share regular media insights, updates, movements and journalist contact details
Mentoring (60-Minute Power Session) | $500
Got a problem that you can’t quite move past? Ready for a power session to rapid-fire a new path forward? Work intimately with me on your PR, marketing or digital challenge. We’ll dive into strategy, media angles or business direction to uncover how to boost your business visibility. You’ll receive pitch examples and media contact details plus a recording of our conversation.
Corporate Media Training | POA
Designed around your business needs, I develop bespoke in-person or online media training for your company requirements.
Stand out and deliver a clear, concise and memorable message thanks to spokesperson training. This training spans television, print, podcast, radio and online. Real-life scenarios are pre-planned with interviews recorded and played back with constructive feedback.
Beyond spokesperson training, I also offer custom solutions for junior communications professionals spanning tactical capabilities: covering the basics of PR strategy design, pitch and key message writing, to liaising with talent and journalists.
Want to work together? Book in a time to chat about what you need.