Registrations close 30 June 2023

Not sure if you’re ready? Book in for a 15 min obligation free chat to understand if you’re ready for the Hack Your Own PR program.

Over the course of 9 weeks, you’ll:

• Learn to write a media strategy tailored to your specific objectives

• Discover how you can leverage your story

• Understand how to cement your story into your business offering

• Determine who and where your audience is and how to speak to them

• Learn to craft your media bio, media angles and prepare a media kit

• Build confidence to speak about your business under the spotlight

• Receive personalised advice and feedback at every step of the program

You’ll also attend live pitching calls with journalists from across Australia’s media landscape.

Inclusions

• 2 private strategy session with PR mentor, Odette Barry

• 4 live theory classroom sessions

• 4 live industry expert pitching sessions with journalists and producers

• Access to a library of templates and workbooks

• Access to the graduate Facebook group where Odette share’s weekly updates and pitching opportunities

Program dates

• Week 1

  • 4 July - Introduction - (10:00 am, 90 mins)

  • 6 July - Module 1 - (10:00 am, 90 mins)

• Week 2

  • 20 July - Module 2 - (10:00 am, 90 mins)

• Week 3-4

  • 16-27 July Private Strategy Session (60 mins)

• Week 4

  • 27 July - Product Masterclass - (10:00 am, 90 mins)

• Week 5

  • 3 August - Module 3 - (10:00 am, 90 mins)

• Week 6

  • 9 August - Smart Company - Smart Company - (1:00 pm, 90 mins)

• Week 7

  • 17 August - Module 4 - (10:00 am, 90 mins)

• Week 8

  • 24 August - Forbes - 90 mins (10:00 am, 90 mins)

  • 21-25 August - Private Strategy Session (30 mins)

• Week 9

  • 31 August - The Project & Wrap Up - (10:00 am, 120 mins)