Why PR, and who is Odette?

My PR training programs are designed for businesses looking to establish their brand, reach new audiences, build trust and credibility, and gain visibility in national media outlets without breaking the bank. I’m a storyteller, a publicist and PR mentor with over 15 years of experience. My offerings have a proven track record, with graduates featured in major publications across Australia and over 500 media headlines secured to date.

My career spans marketing and communications for Westpac, the Australian Physiotherapy Association, TAFE NSW and Women’s Fitness magazine – so I’ve got a broad range of experience adapting communications strategies across various niches. Since establishing the consultancy arm of my business, I’ve worked with small and enterprise businesses across Australia and New Zealand spanning the technology, education, beauty, wellness, health and fashion sectors (to name just a few).

I pride myself on being a highly strategic thinker, and I understand that each business is unique, so I tailor my supportive approach accordingly to provide maximum value. Most of all, I’m passionate about building rapport and fostering relationships with my clients to help their businesses thrive.