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Odette and Co
Publicist + PR mentor
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Media Insiders Summit

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Publicity and appearing in the media are poorly understood and an expensive exercise for many startups, and yet it’s one of the most effective ways for brands to dramatically build visibility, trust and business opportunities. The Media Insiders Summit is designed to be a bridge for entrepreneurs to break into the media for the first time. The Summit is a place to learn how to build a relationship with journalists, to understand what conversations are on their radar, and learn ways to improve your communication and stand out.

 
 

What is a Media Insiders Summit?

The Media Insiders Summit is a live Zoom call hosted by publicist and PR mentor, Odette Barry, giving you, a clever, established and ethics-led founder, the opportunity for face time with leading journalists, producers and editors.

This is your opportunity to learn exactly what media outlets are looking for in a pitch email, what they’re looking to cover, and how to stand out from the hundreds of emails they receive every day.

When you attend a Media Insiders Summit you have the chance to introduce yourself, ask your burning questions and dive deep into an industry that is often shrouded in mystery.

 
 

Did you know?

— 70% of consumers prefer getting to know a company via articles rather than ads

— 93% of B2B buying processes begin with an online search

— 80% of brand media mentions have been pitched by a publicist or founder

If you’re a founder or publicist who’s looking to get your brand in front of your ideal audience, then the Media Insiders Summit is for you. 

AND if you’re a Launchpad Media Member this is FREE for you to access!

I want to be a launchpad member
 

Summit Program

How push beyond social impact and business ethics to win headlines

Dates TBC


How to increase revenue through health and lifestyle media

Dates TBC


Good Food, Michelin Star and Broadsheet-effect: How to get queues at your hotel or restaurant

Dates TBC


 

Why PR, and who is Odette?

My PR training programs are designed for businesses looking to establish their brand, reach new audiences, build trust and credibility, and gain visibility in national media outlets without breaking the bank. I’m a storyteller, a publicist and PR mentor with over 15 years of experience. My offerings have a proven track record, with graduates featured in major publications across Australia and over 500 media headlines secured to date.

My career spans marketing and communications for Westpac, the Australian Physiotherapy Association, TAFE NSW and Women’s Fitness magazine – so I’ve got a broad range of experience adapting communications strategies across various niches. Since establishing the consultancy arm of my business, I’ve worked with small and enterprise businesses across Australia and New Zealand spanning the technology, education, beauty, wellness, health and fashion sectors (to name just a few).

I pride myself on being a highly strategic thinker, and I understand that each business is unique, so I tailor my supportive approach accordingly to provide maximum value. Most of all, I’m passionate about building rapport and fostering relationships with my clients to help their businesses thrive.

 
 
 

Trusted by 300+ businesses

"Odette's knowledge and connections are so insightful and there is so much to learn - PR will need time and thinking outside the box. It has opened my mind up to what is possible in my business and I am now excited to get stuck into my headlines and content angles."

Maxine Shea, Hemp Collective
"I have attended multiple Media Insider Summit’s and they continue to impress. The team consistently secures panellists and it's often a direct line of access is created to the journalists which is absolutely invaluable. Odette is an engaging host who weaves educational content into the summit to add the right level of context the audience needs, which adds another level of value."

Hareta McMullin, Third Space
"I have secured a live cross on TODAY. We reached out to Joshua Del Pozo, Chief of Staff who was a panellist on the Media Insiders Summit. The contacts and the leads I’ve fostered through the Summits have been a huge help in securing coverage."

Julie Johnston, Creative Concept PR
 

Our panellists join us from Australia’s top media

 
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Odette & Co
8 Parkes Avenue,
Byron Bay, NSW, 2481,
Australia
0415852484 odette@odetteandco.com.au
Hours
Mon 9am - 5pm
Tue 9am - 5pm
Wed 9am - 5pm
Thu 9am - 5pm
Fri 9am - 5pm

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I acknowledge the Traditional Owners of the land on which I conduct my business, the Arakwal of the Bundjalung and pay my respects to Elders past and present. I extend respect to the Midjungbal people to the north and the Widjabal people to the west and all the Aboriginal people of this beautiful country I’m blessed to call home.

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© 2024 Odette & Co. I work hard to create magical unique content, training and products that I’m super proud of. These are created based on over a decade of experience, training, exhilarating wins, mistakes and great learnings. Please don’t steal my sh*t. I love you x