8-week PR mentoring with Odette Barry

Have you ever wondered how some brands skyrocket in growth and seem to be a twinkling star of success? Often, that rocket fuel is PR. The hidden lever that rapidly creates visibility and makes an unknown name, a familiar, trusted brand.

Are you sick of grinding and spending on social media content and advertising and feel like you’re hitting a wall? Has your growth plateaued and you’re looking to scale up? Or are you looking to finally be seen as the expert that you truly are?

PR is the answer.

Businesses that are thriving are sharing generously of themselves, their personal experiences and their knowledge through strategic storytelling in media outlets. You’ll find them in media outlets where their loyal tribe seek information or news.

In the words of Oscar Wilde – “There is only one thing in the world worse than being talked about, that is not being talked about.”  Sure, that’s probably not something you’d want in your personal life, but in business (generally speaking), more talking = more sales.

70% of consumers prefer getting to know a company via articles rather than ads, 93% of B2B buying processes begin with an online search and 96% of those B2B buyers want content with more input from industry thought leaders. So, isn’t it time you get seen in all the right places?

But, how do you secure media stories in coveted podcasts, magazines and TV programs?

The answer is clever and thoughtful public relations.

And here’s the secret.

Anyone can learn how to manage a solid public relations campaign if you have the time, the know-how and the persistence.

Good PR is like dating the media – and Odette’s PR approach will teach you how to do exactly that. You’ll walk away with the tools you need to kick-off a PR strategy that suits your business, you’ll understand how to nurture relationships with media contacts, write a snappy bio and pitch your product or service to secure media coverage and, more importantly, how to leverage that coverage.



8-week online PR coaching designed for small business owners

  • Kick off with a one-on-one strategy session to begin your strategy design

  • Go deep into the inside story of PR and the media landscape

  • Learn how to write a media strategy tailored to your specific objectives

  • Discover why and how you can extract your business story or bake it deep into your business offering

  • Determine where your audience is and how to speak to them

  • Learn how to craft your media bio, uncover media angles and prepare a media kit

  • Build your confidence so you can speak about your business under the spotlight

  • Receive personalised advice and feedback at every step of the program

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Want to make an impact? Leave a lasting impression? Shine a great big ol’ spotlight on all your business, next-level service offering or product? You’re PR ready. If you want to dive straight into your very own PR program but you need a helping hand. Your personal PR mentor is ready and waiting to help you implement your DIY PR program.



Each jam-packed session will bring you one massive leap closer to…

  • Developing and implementing your own PR strategy, including an outline of key goals and recommended approach

  • Utilising the very best ways to research targets, develop your bio, finesse your pitch and accompanying messages.

  • Romancing the right contacts at the right outlets thanks to a suggested O&C’s shortlist.

Small business owners are the very best people to tell their own story. You’ve got time, but are often a little tight on cash flow. Why pay $5000 per month in agency fees when you could save yourself $30,000 over 6 months and achieve fabulous results?

How to DIY your PR


  • 8 weeks: weekly group coaching in small groups (max 5 business owners per group).

  • 4 x theory sessions with an intimate group of business owners delivered by PR guru, Odette Barry

  • 4 x 90-minute group sessions: we’re talking practical, sleeves rolled up, strategic counsel sessions tailored to your business

  • 2 x 20-page workbooks loaded with examples and templates.

  • Gain access to our private Facebook group that will be the fuel you need to bounce key messages, workshop your media release, gain support in your outreach and score connections with some fellow kickarse business owners.

    Cost $1500 + GST for the full 8-week program

    Payment plans available and welcomed upon request.


Program begins 1 October 2019 and is limited to 10 places.
Block out your October and November Thursday's now.


Book a 30 minute exploration call with Odette to determine if the program is for you.



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Why should you work with Odette?

Reputation management with PR

Cos’ she’s a legend right? Odette Barry is the founder and director of Odette & Co (creative name huh?).

Odette is a digitally-focused marketer and PR gal with a passion for helping businesses tell their stories. Having worked on both sides of the media, as the digital manager for Women’s Fitness and as a PR maven, Odette is strategic AF and takes the time to build rapport with her clients and to understand their story before teasing out meaningful strategic direction. She’s committed to securing genuine and valuable coverage for her clients, has an intimate knowledge of the media landscape and holds trusted relationships with major media outlets.

Securing meaningful coverage has seen her clients appear across major titles and outlets including The Courier Mail, Sydney Morning Herald, Studio10, The Morning Show, ABC TV and radio, Women’s Health, Mama Disrupt and Smart Company (to name a few). 



If you’re ready to dive head first into the media landscape and watch your reputation grow, your reach expand and your business scale to the next level. You better hit that pink tile below. Remember to block out your diary - you’re committing to 8 weeks of mind expansion and new skills taught online.


What previous students are saying…

“Odette is a master in PR! She is powerful with custom messaging that speaks to what your brand stands for. I found her to be a wonderful and caring teacher that always went that extra mile to help me succeed in my own PR journey. I would highly recommend the Hack Your Own PR class or hiring her for PR services. She thoroughly understands the media landscape and how to effectively work with journalists from all media,
and craft an amazing pitch and media release.”
Grace Costa, photographer

“Odette is not only super qualified and experienced, but modern and skillful in her delivery of PR solutions that met my brief and delivered results. She is a master of translating PR jargon into easy to digest lingo, not to mention a delightful person to work with. Odette invests the time and attention to really understand who her clients are and what they desire; and goes the extra mile to get results. She has an innate knack of understanding businesses’ objectives; and has assisted in developing story ideas and media angles that are helping to build our profile with the right audiences. I’ve immensely enjoyed every minute working with Odette and the team and I wouldn’t hesitate to recommend Odette and Co. to anyone with a story to tell.”

Dayle Larter, Nuni Boob Oil


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