Make a splash on a shoestring budget
Hack Your Own PR is your ticket to media headlines and becoming a household brand.
This self-paced DIY PR course is designed for clever and savvy businesses looking to create big results, build an influential contact list of incredible journalists eager to write about your brand. It’s for the founders of ‘the next big thing’ who are set to become celebrity entrepreneurs setting tongues wagging (for all the right reasons!). Hack Your Own PR is your roadmap to winning media headlines, without an expensive PR retainer.
You’ll learn the art of PR romance, what it takes to create a cracking news headline, the art of GOOD news attention, learn how to reach new audiences, build trust and credibility, and gain visibility in national media outlets without breaking the bank.
Led by Odette Barry, a publicist and PR mentor with over 15 years of experience, the program offers a self-paced learning experience with a proven track record, with graduates featured in major publications across Australia and 1000s of media headlines secured to date.
My clients have appeared in…
What you’ll learn
Over the course of 4 modules, you’ll dive deep into:
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Item description
What are you paying for?
—4 hours of video tutorials with examples and step-by-step instructions
—Workbooks with guided tasks to build your media library
—Access to thought leadership reports for research and backgrounding of your ideas
—Resource library full of example pitches, media releases, media kits, opinion editorial examples
—1-page guide to subject lines that cut through
—Step-by-step guide to building a factsheet
—A library of media kits outlining the audience, reach and content pillars of the major Australian mastheads
—A walk through of the essential PR tech to ‘hack’ your wins
—A simple formula to develop conversational messages and punchy one-liners
Pay to play with a publicist every time you need media visibility.
Or, become a powerful PR for your own brand.
→ MODULE 1
—Understanding the PR and media landscape
—Building a media database
—Romancing the media
—Your media kit
→ MODULE 2
—Uncovering your why story
—Writing a media bio
—Finding your media headlines
→ MODULE 3
—Creating memorable messages
—Writing media releases and pitches
—Writing an op-ed
—Mastering media interviews
→ MODULE 4
—Building your influential network
—Relationship building
—Showcasing your media wins
—Being a great source
Your investment
Save thousands of dollars in agency fees and learn how to PR your own business.
A little extra care
I offer a suite of supported services for graduates of the Hack Your Own PR course. Private mentoring, Meet The Media and Custom Media Plans are only available once course modules have been completed to ensure you gain deep insights into how the media landscape operates and intimately understand how you will maximise your results.
Hack Your Own PR + 3 x mentoring sessions
Together we brainstorm and develop a clear action plan for your PR strategy, media angles, build confidence and locate aligned journalists and their contact details.
$2000 (incl GST) BOOK NOW
Hack Your Own PR + Custom Media Plan
A ready-to-implement PR roadmap with the tools to implement it. All of the homework for Hack Your Own PR, done for you, by me! All that’s left to you is a little romance, and then a quick copy, paste and send and your pitches are off.
$5900 (incl GST) BOOK NOW
Hack Your Own PR + Meet The Media
Weekly speed dating with journalists, editors and producers. You gain exclusive 1-on-1 acess to Sunrise, Forbes Australia, Marie Claire and The Sydney Morning Herald. The next intake kicks off on April 17th. You can learn more here.
$2900 (incl GST) BOOK NOW
Hack Your Own PR + ChatGPT PR Cheat Sheet
This is the secret to turning a 1-hour pitch writing task into a less than 30 min task. Once you nail the prompts you will shave hours off your PR outreach saving yourself thousands of dollars in PR fees.
$599 (incl GST) BOOK NOW
Check out more On Demand learning
Not sure which offering suits where you’re at? Let’s chat!
Book in a free, no-obligation 30-minute exploration call with me to determine which offering best suits your business needs.
Trusted by 300+ businesses
"I loved the HYOPR program so much and can't recommend it highly enough. Odette is incredible – I never wanted this program to end. I did the program before I launched my business and found it to be perfect timing because it allowed me to prepare for my launch and feel confident that I could launch with a bang, and get coverage that would set me up way faster than organic growth. The results were huge – the launch of my business basically went viral, all thanks to the HYOPR program and connections I made there."
Velvet Garvey, Train My Mate
Velvet Garvey, Train My Mate
"Secretly, I often get bored in online courses after the initial enthusiasm wears off... but this was not the case with Odette's course. She kept the momentum going and left you eagerly anticipating the next instalment. By the end of the course you feel equipped to tackle your own PR and she introduces you to many experts along the way. Highly recommend it!"
Alexandra Power, Open Support
Alexandra Power, Open Support
"The results speak for themselves. From my very first pitch I landed a piece on a leading national publication.
What I really loved about the course was just how actionable it was. Yes, there was some theory, but really it was ‘this is how you do it’, step by step. It wasn’t overbearing, I really felt that I could do it. You’re taking a risk and having a crack, but I know this formula works. It’s worked for me and it’s worked for hundreds of your participants, so it’s actually not that risky. If you follow the steps and do the work, it’s pretty much guaranteed to work.
Media outreach and PR is seriously the best investment in your business if you don’t have squillians in the kitty for paid promotions. There are so many so-called experts out there that trust has never been harder to earn."
Mia Fileman, Campaign Del Mar
Mia Fileman, Campaign Del Mar
"This course is the BEST!!! I have done so many different online courses - however, this one is the absolute best when it comes to PR.
Odette's knowledge and connections are so insightful and there is so much to learn - PR will need time and thinking outside the box.
It has opened my mind up to what is possible in my business and I am now excited to get stuck into my headlines and content angles.
Thank you so much, Odette I couldn't have done this without your course."
Maxine Shea, Hemp Collective
Maxine Shea, Hemp Collective