“I needed a PR and digital marketing partner who was driven by heart to help raise funds for Australian farmers affected by drought and floods. I was keen to work with a small agency who would drive the Farmer message to the widest audiences I have now worked with Odette and her team for over six months and during this time I've been delighted and inspired by the work ethic and determination to ensure our project is a success. Odette has regularly secured TV, radio, print and digital media for both our book launch and ongoing publicity. I am so proud to have donated over $100,000 to Country Women's Association of Australia and I know that I couldn't have achieved this without Odette & Co.” - Jody Vassallo - Author, Farmer Cookbook

The Brief: Support the launch of the cook book and raise $60K in fundraising

The result:

More than $350,000 was raised for the CWA, who are distributing the funds to farmers in need, that’s $290,000 more than the original goal
Featured in: 2GB Radio, Gourmet Traveller, ABC, 7Plus, Yahoo, Delicious, Taste, Home Beautiful, Border Mail.