Centennial World
“I chose Odette & Co to execute the PR campaign for a branded mini podcast series launching under the Centennial World umbrella from the recommendation of an industry contact, and am so glad I did. My goal for the campaign was to communicate that Centennial World is the leading internet culture publication in Australia, reaching millions of Gen Zs every month. I wanted the wider marketing industry to understand who we are, why we're different, and what we offer-- which now includes branded podcast series. The campaign results blew me away. The team was able to secure feature pieces in all the major Australian trade publications, positioning me as a Gen Z expert and Centennial World as an industry leader. They also got several mentions for our brand partner on the podcast mini series in these publications, which will no doubt help us secure future partnerships with the brand. Our work with Odette & Co has led to significantly more visibility for Centennial World and my commercial team has already received many leads from this campaign. I can't wait to work with Odette & Co again in the future!”
- Lauren Meisner, Founder of Centennial World
The Brief: To let the industry know Centennial World know what they're talking about when it comes to marketing to younger audiences, but also, to flex that they offer branded podcasts as part of their advertising mix.
The Challenge: Becoming the go-to expert and leader in Gen Z marketing strategy by addressing trending news topics and sharing forward thinking marketing advice.
The result:
Featured in almost every industry specific publication including: Media Week, AdNews, Marketing Mag, Mumbrella, SmartCompany, Got Marketing? Podcast
Multiple leads received from the campaign