The Brief: Design and execute a PR and comms campaign to increase the NRCF’s Women’s Giving Circle membership from 32 members to 100 members so that the circle can gift and invest $100,000 per year to disadvantaged women and girls of the Northern Rivers. 

The Challenge: Retaining and growing membership whilst raising awareness for the Northern Rivers Community Foundations Women Giving Circle. This included a website overhaul, new key messages, EDM flows and copy, setting up a unique social channel and a rebrand alongside local media outreach.

The result:

• The O&C team increased membership to record levels, surpassing the campaign's goal of 100 members and finishing the campaign with 133 members

• This years donation will be the largest since the Circle’s establishment in 2020