The On Demand Library
THE PERFECT HACK YOUR OWN PR COMPANION FOR EXPERTS AND PRODUCT BASED BUSINESS’ TO NICHE YOUR PR SKILLS
The Go-to Expert Masterclass
BECOME KNOWN AS THE LEADER OF YOUR INDUSTRY.
The Go-to Expert Masterclass is designed for the masters of their craft. You’re an experienced, knowledgable, credentialed leader, ready to take up space.
Whether you're an expert in human resources, veterinary medicine, marketing, law, beauty products, or fashion, thought leadership PR is key to building your brand, managing your reputation, and stamping your authority in your field.
Not sure what thought leadership PR is?
Thought leadership PR is all about commenting on trends and industry insights. It's about sharing your knowledge and experience through media interviews and writing opinion articles, to establish yourself as a leader and set yourself apart from the competition.
It’s the honey pot strategy, share your knowledge and insights, and attract your ideal customer to you. And it’s a strategy that just happens to be quite welcome to many journalists I work with.
What are you paying for?
—Discover the recipe for thought leadership PR success
—What is thought leadership PR?
—Why your first appearance in the media won’t be a cover story
—How to develop your thought leadership story ideas
—What experience do you need to be a thought leader?
—How to find opinion editorial
—How to write an opinion editorial
Sell Out Brand Masterclass
FOR FOUNDERS READY TO HAVE MULTI-MILLION DOLLAR BEST-SELLING PRODUCTS.
The Sell Out Brand Masterclass is for The Multi-Million Dollar Best Seller.
This is for the smart operators who think strategically about their business growth, you’ve seen other brands go viral by leveraging the power of media and now it’s your time.
Product PR is a unique beast, so I’ve called in the experts…
Discover exactly how the product PR media landscape works with consumer lifestyle publicist Georgie Quigley, Co-founder of paid performance media platform Linkby, Adrian Fagerlund, and seasoned media authority Jayde Malifa, renowned for her editorial roles at Now to Love, New Idea, Who, Gourmet Traveller, and Women’s Weekly Food.
You gain access to high ROI strategies for pitching your product, how to leverage paid performance media to convert sales and the inner workings of a newsroom to sign, seal and deliver your PR success!
If you’re tired of sacrificing sales to ever-changing social algorithms, need sales like uhhh yesterday and are ready to diversify your marketing strategy, this Masterclass is for you.
What are you paying for?
TAUGHT BY CONSUMER LIFESTYLE PUBLICIST, GEORGIE QUIGLEY, FOUNDER OF GQPR
—The media assets you need to land a media story
—How to pitch for timely events eg. Mother’s day gift guide, Christmas, Easter, Fashion Week.
—How to understand a media outlet so you’re able to pitch to them perfectly
—Finding your timely news hook
—The four approaches to product PR
TAUGHT BY LINBKY CO-FOUNDER, ADRIAN FAGERLUND
—How to use the paid performance platform, Linkby
—How to create a new campaign
—How to create an excellent brief for publisher’s
—What is Cost Per Click and how to set a budget for your next paid performance campaign
SHARP SHOOTING Q&A: THE INSIDE SCOOP WITH LIFESTYLE AND FOOD EDITOR AT ARE MEDIA, JAYDE MALIFA:
—What you need in a product pitch
—What price point are lifestyle magazine readers willing to pay
—How to get a story across the line with beautiful imagery
—Example product pitches that have successfully been published in Now to Love, New Idea, Who, Gourmet Traveller, and Women’s Weekly Food.
—When is product pitch tipping into a paid opportunity
