Odette Barry, Founder

Odette Barry is a storyteller who loves nothing more than helping industry disrupters share their stories - on stages, in books, and through media. As a publicist, PR mentor, and founder of Odette & Co, a micro PR agency based in Byron Bay, she specialises in amplifying the visibility of purpose-driven leaders.

Odette brings extensive industry expertise. with a background in communications for Westpac, the Australian Physiotherapy Association, TAFE NSW, and Women’s Fitness.

Since founding Odette & Co in 2015, she has collaborated with social entrepreneurs tackling issues like refugee employment, birth reform, homelessness, consumerism, and climate leadership.

Odette also hosts the Hack Your Own PR podcast, where she interviews top journalists and media professionals, demystifying the publicity process.

Six years ago, she created courses to empower founders to secure their own media coverage—bridging the gap for startups that can't afford a publicist early on. To date, she has taught over 5,000 founders through her podcast and online programs, including Authority Brand, Meet The Media, and Hack Your Own PR.

She gets out of bed to help leaders create impact and leave a lasting, positive legacy. 

Phoebe Price, PR Account Director

Phoebe Price is a seasoned PR and communications strategist with over a decade of experience delivering purpose-led campaigns that shift narratives and spark change.

She’s worked across boutique PR agencies and larger organisations, including eight years at BBC Studios delivering corporate and consumer PR campaigns for BBC brands and content, including Doctor Who, Top Gear, BBC Earth, Louis Theroux, Bluey and BBC Global News in the ANZ region. She’s led press tours, wrangled international talent, and delivered coverage that connects hearts and headlines.

Phoebe has successfully delivered strategic PR campaigns across various sectors and clients, including NFP, education, entertainment, tech, auto, HR, real estate and health. She's led large-scale campaigns for NFPs that have influenced public policy, driven supporter engagement and positioned experts for national visibility. 

At her core, Phoebe is a connector and campaigner. A mum of two, horse lover, wellness enthusiast and fierce advocate for animals and the environment, she brings warmth, clarity and strategic insight to every brief. 

Emm Moss, Senior PR Account Manager

Emm's impressive track record with Odette & Co includes spearheading successful campaigns for HoMie, Northern Rivers Community Foundation, All Thing Equal and Australian Birth Stories.

Her unrelenting commitment played a pivotal role in growing the Australian Birth Stories podcast audience from 8 million to 14 million downloads during the campaign. Emm has led O&C PR campaigns across climate leadership, disability, fashion, sexual assault survivors, youth homelessness, and neuro-inclusion, with each of the campaigns exceeding our client’s expectations.

Emm is particularly adept at switching between hosting media events, to wrangling business press through to briefing clients for breakfast TV.