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The Social Lab: Rookie Edition

Social media training for small business beginners 


The Social Lab is developed off the back of 10 years’ industry experience and designed centred on real-world case studies from a broad suite of industries, exploring analytics and data to justify the proven approaches we recommend.

The Social Lab is a one-day intensive social media workshop based in beautiful Byron Bay—perfect for small business rookies and social mavens alike, from those just starting out who want to understand the landscape, to those with social experience who are looking to gain deeper insights and stay abreast of new and emerging trends.

You’ll learn simple ways to navigate the current state of social media, so that you can maximise your efforts or feel confident to work with an agency or freelancer (ensuring you can speak ‘their language’).


You’ll learn:

  1. Get to know your platforms (like, really get to know them)

  2. Nail your brand consistency (lay a solid foundation so you always speak the same language to your followers)

  3. Personalise your brand (position your brand the way that algorithms and audiences love)

  4. Create content that converts (how to create content pillars, define key messages and plan your content to maximise your efforts)

  5. The tools of the trade you’ll need to DIY your socials (and make your life way more efficient)

The Social Lab is totally interactive with practical tasks to cement the days’ learnings.

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You’ll walk away with:

  • The framework for your social media strategy

  • A clear understanding of how to speak to your customer

  • Your content pillars defined

  • Your business’ key messages outlined

  • Confidence to build a simple but beautiful social media layout

  • Your first strategic social post locked and loaded


You’ll also gain access to our exclusive Facebook community, where you’ll receive ongoing support after your workshop to spitball your learnings and troubleshoot your implementation.

The Social Lab costs $350 AUD + GST. You can either pay in full, or pay 50% upfront with final balance to be paid 7 days prior to workshop.


Cancellations must be made with 3 days notice, your registration is non-refundable however it may be transferred to another attendee.

Next workshops:

  • 15 December 2018

  • 16 February 2019

  • 23 March 2019

  • 25 May 2019

  • 22 June 2019

Cost: $350 AUD + GST

Time: Workshops run from 8.45am to 4pm

Location: Our Byron HQ at 8 Parkes Avenue, Byron Bay

Ready to jump straight in? Register now by hitting the tile of your preferred date.


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