Social media and PR training

Byron Bay based social media training for small business beginners through to PR super stars


The Social Lab and Hack Your Own PR workshops are developed off the back of 15 years’ industry experience and designed centred on real-world case studies from a broad suite of industries, exploring analytics and data to justify the proven approaches we recommend.

Social Media Training

The Social Lab is a one-day intensive social media workshop based in beautiful Byron Bay—perfect for small business rookies just starting out who want to understand the landscape, to those with social experience who are looking to refresh their and stay abreast of new and emerging trends.

You’ll learn simple ways to navigate the current state of social media, so that you can maximise your efforts or feel confident to work with an agency or freelancer (ensuring you can speak ‘their language’).


You’ll learn:

  1. Get to know your platforms (like, really get to know them)

  2. Nail your brand consistency (lay a solid foundation so you always speak the same language to your followers)

  3. Personalise your brand (position your brand the way that algorithms and audiences love)

  4. Create content that converts (how to create content pillars, define key messages and plan your content to maximise your efforts)

  5. The tools of the trade you’ll need to DIY your socials (and make your life way more efficient)

The Social Lab is totally interactive with practical tasks to cement the days’ learnings.

Social Media Workshop Byron Bay.jpg

You’ll walk away with:

  • The framework for your social media strategy

  • A clear understanding of how to speak to your customer

  • Your content pillars defined

  • Your business’ key messages outlined

  • Confidence to build a simple but beautiful social media layout

  • Your first strategic social post locked and loaded


You’ll also gain access to our exclusive Facebook community, where you’ll receive ongoing support after your workshop to spitball your learnings and troubleshoot your implementation.

The Social Lab costs $350 AUD + GST. You can either pay in full, or pay 50% upfront with final balance to be paid 7 days prior to workshop (email about this payment option).


Cancellations must be made with 3 days notice, your registration is non-refundable however it may be transferred to another attendee.

Next workshops:

  • 14 September 2019

Cost: $350 AUD + GST

Time: Workshops run from 8.45am to 4pm

Location: Our Byron HQ at 8 Parkes Avenue, Byron Bay


“I had the privilege of attending a Social Lab workshop yesterday with the beautiful and passionate team at Odette & Co It was a day full day of all things social media and how to navigate the often overwhelming landscape of endless choices. It was a day well spent, so jam packed full of rich and useful tools and knowledge. Thank you legends for a fantastic and very inspiring (yet sweaty) day. My head nearly exploded but in a good way and I am psyched to implement the magic and kick some goals! Thank you for what you do! Love your passion and your enthusiasm.”

Eva King, @evaqueenofkings

“Attending The Social Lab with Odette and Co was an absolute game-changer! A jam-packed day that was filled to the brim with the most incredible information. I walked in not knowing what to expect, and left that day with a plan on a page and a MUCH deeper understanding on which platforms to use and why. I couldn't recommend one of these workshops (and the Odette + Co team in general) more highly. They're incredibly knowledgable, funny as hell, and make everything incredibly easy to understand. Thank you team!”

Pru Chapman, @ownerscollective

Read all of our reviews on Facebook…

Ready to jump straight in?

Register now by hitting the tile of your preferred date.


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Intimate one-on-one coaching

Sometimes you just need a little support and guidance to carefully pitch your PR campaign or unpick which media outlets to approach, what your key messages might be. With over 10 years’ working in marketing and communications and leading successful teams, Odette understands how to mentor and empower you to achieve the results or outcomes you’re chasing for your business.


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