PRIVATE: Hack your own PR program

PRIVATE: Hack your own PR program


One-on-one coaching: 8 week mentoring program with Odette Barry

You will pack a punch with group PR mentoring

  • 8-week online PR coaching designed for business owners and communications professionals

  • Dive deep into your business and receive a media readiness analysis

  • Learn the basics of PR and the media landscape

  • Discover why and how you can extract your business story or bake it deep into your business offering

  • Determine where your audience is and how to speak to them

  • Learn how to craft your media bio, uncover media angles and prepare a media kit

  • Build your confidence so you can speak about your business under the spotlight

Are you ready?

Want to make an impact? Leave a lasting impression? Shine a great big ol’ spotlight on all your business, next-level service offering or product?

You’ve come to the right place. If you want to dive straight into your very own PR program but you need a helping hand.

Your personal PR mentor is ready and waiting to help you implement your DIY PR program.

What’s it all about?

Each jam-packed session will bring you one massive leap closer to…

  • Developing and implementing your own PR strategy, including an outline of key goals and recommended approach.

  • Utilising the very best ways to research targets, develop your bio, finesse your pitch and accompanying messages.

  • Romancing the right contacts at the right outlets thanks to a suggested O&C’s shortlist.  

Small business owners are the very best people to tell their own story. You’ve got time, but are often a little tight on cash flow. Why pay $5k per month in agency fees when you could save yourself 30k over 6 months and achieve fabulous results?

The details:

  • 8 weeks: fortnightly one-on-one coaching

  • Tailored for you strategic counsel: we’re talking practical, sleeves rolled up sessions tailored to your business and media targets.

  • 20-page workbook loaded with examples and templates

Payment plans available and welcomed upon request.

Why should you work with Odette?

Cos’ she’s a legend right? Odette Barry is the founder and director of Odette & Co (creative name huh?).

Odette is a digitally-focused marketer and PR gal with a passion for helping businesses tell their stories. Having worked on both sides of the media, as the digital manager for Women’s Fitness and as a PR maven, Odette is strategic AF and takes the time to build rapport with her clients and to understand their story before teasing out meaningful strategic direction. She’s committed to securing genuine and valuable coverage for her clients, has an intimate knowledge of the media landscape and holds trusted relationships with major media outlets.

Securing meaningful coverage has seen her clients appear across major titles and outlets including The Courier Mail, Sydney Morning Herald, Studio10, The Morning Show, ABC TV and radio, Women’s Health, Mama Disrupt and Smart Company (to name a few).

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