The Ads Lab - 20 October

The Ads Lab - 20 October


Build your confidence across Facebook and Instagram ads

The Social Lab is a one-day interactive marketing workshop based in beautiful Byron Bay - perfect for small business owners or social media marketers looking to expand their knowledge.

Have you fumbled around in Business Manager creating audiences, generating a pixel, said a little prayer and set your Facebook Ads off into the universe with your fingers crossed behind your back?

Trust us when we say YOU ARE NOT ALONE.

So many business owners experiment and play in Business Manager (which we seriously encourage) but almost 99.99% of the business owners that we chat with admit to having NFI when it comes to getting their ads up set up and running effectively.

The Ads Lab is suitable for anyone who wants to run profitable ads with confidence.

We know there is no cookie cutter approach to business and the same applies to your ad strategy. That’s why half of the session is dedicated to one-on-one time with our speaker, Award-Winning Social Media Ad Strategist, Victoria Bowness. With more than seven years’ experience running Facebook Ads and handling over $1 million dollars in ad revenue for brands around the world, you are in good hands.

Together we will set up your very first ad ready for launch or audit your existing campaigns to fine tune them for success.

Feeling excited? We don’t blame you, we are too!

You’ll learn:

  • The strategy behind creating ad campaigns that are profitable

  • Processes and systems to run ads with ease

  • How to use Facebook’s built in tools to find thousands of brand-new customers

  • The anatomy of the perfect ad - copy that converts and stop the scroll creative

  • Facebook’s built in ad formats - when to use which one and why

  • A/B testing

  • Audience segmentation 

  • Retargeting strategies

  • Optimisation - how to know what’s working and what isn’t

  • Reporting - how to interpret Facebook data

  • Navigating Business Manager

  • Facebook Ads campaign structure

  • Pixel set up and testing

You’ll walk away with:

  • The confidence to set up a profitable campaign from start to finish

  • Strategies to run ads without the stress and anxiety of lost income

  • Ads live and ready to launch

  • Existing campaigns audited and tweaked for success

  • Fresh inspiration for copy and creative

  • Audiences segmented with personalised key messages

  • A reporting template to track ad performance easily

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