Byron Bay based public relations and media training for small business owners.

How to DIY your PR

How to pitch yourself to media: Hack your own PR strategy

One day, face-to-face, Byron Bay based public relations basics training for small business owners.

In the words of Oscar Wilde – “There is only one thing in the world worse than being talked about, that is not being talked about.” 

PR workshop - how to build your brand

Sure, that’s probably not something you’d want in your personal life, but in business (generally speaking), more talking = more sales. So how exactly can you get those tongues wagging?

Enter PR.  And enter, Odette.

If you’re ready to take your business to the next level, Odette’s your gal. And her first lesson is this: well-crafted, perfectly pitched PR content is where – it’s –at. Why? Because 70% of consumers prefer getting to know a company via articles rather than ads, 93% of B2B buying processes begin with an online search and 96% of those B2B buyers want content with more input from industry thought leaders. 

So, isn’t it time you gave them what they want?

Good PR is like dating the media – and Odette’s PR workshop will teach you how to do exactly that. You’ll walk away with the tools you need to kick-off a PR strategy that suits your business, you’ll understand how to nurture relationships with media contacts, write a snappy bio and pitch your product or service to secure media coverage and, more importantly, how to leverage that coverage. 

Reputation management with PR

In short, this one day workshop means you can skip the HECS debt and agency fees and learn the basics of PR, all thanks to PR agency owner (and digital marketing wizard) Odette Barry… winning!

So who is Odette?

Odette is a digitally-focused marketer and PR gal with a passion for helping businesses tell their stories. Having worked on both sides of the media, as the digital editor for Women’s Fitness and as a PR maven, Odette is strategic AF and takes the time to build rapport with her clients and to understand their story before teasing out meaningful strategic direction. She’s committed to securing genuine and valuable coverage for her clients, has an intimate knowledge of the media landscape and holds trusted relationships with major media outlets.

Securing meaningful coverage has seen her clients appear across major titles and outlets including The Courier Mail, Sydney Morning Herald, Studio10, The Morning Show, ABC TV and radio, Women’s Health, Mama Disrupt and Smart Company (to name a few). 

Time: Workshops run from 10am - 3.30pm
Location: Our Byron HQ at 8 Parkes Avenue, Byron Bay
Cost: $250 AUD + GST

Hack your own PR costs $250 AUD + GST. You can either pay in full, or pay 50% upfront with final balance to be paid 7 days prior to workshop (email about this payment option). Cancellations must be made with 3 days notice, your registration is non-refundable however it may be transferred to another attendee.

What our grads say

“Odette's PR course was amazing! Still buzzing from all of the inside valuable knowledge I received. HIGHLY recommend anyone who has their own business to do Odette's PR course.”

Jen Kyna, The Kindling

“Yes!!! I love learning from Odette - she is super funny and down to earth making the whole experience a breeze! “

Heidi Briggs, Heidi Flora

Ready to jump straight in?

Our next PR workshops will be held in 2020, please send us an email if you would like to join the waitlist.


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