This year's International Women's Day is shining a big ol' spotlight on the theme 'balance for better' – something we're keen to champion by shining our own spotlight on the women who make our present – and our future – more exciting, more soul-fulfilling and more dream-come-true-worthy than we could ever imagine. So here's to women everywhere striving to build a gender-balanced world.
SEO done well, puts your site in front of your ideal audience – ideal because they’re looking for a brand, product or service exactly like yours. It’s a match made in heaven, the relationship grows, you both reap the rewards and round and round we go. Here’s how to nail it.
When people come to us asking for help with their socials, more often than not we also end up doing their branding, website, PR and broader marketing strategy. Because when we polish up that social media feed, we need to ensure that the brand is cohesive and consistent so that when we’re marketing your products or services, your website or customer service channel can actually convert.
One of my fave topics of course, is social media but it sure can be mentally draining at times. Stevie Dillon, the Social Media Marketing brains behind Stevie Says Social, is here to share some well-honed skills to help dive in, and out, of that social media rabbit hole with ease.
Here’s what this business lady, fierce fighter and proud mama had to say on life in business and how to strike that all-important balance.
Social media bread and butter, video is proven in its effectiveness in winning engagement and driving growth. As social creatures, we relate to other humans – and it just so happens that video is epic at nourishing real-life human connection and breeding that whole ‘meaningful interaction’ thing that social media algorithms love.
Meet influencer, photographer, illustrator and graphic designer Madeleine Lumley. We picked her brains on all things Instagram, influencing, storytelling, authenticity, nailing your visual flavour and much, much more. It’s real, it’s raw – and it’s an eye-opening read.