Social media bread and butter, video is proven in its effectiveness in winning engagement and driving growth. As social creatures, we relate to other humans – and it just so happens that video is epic at nourishing real-life human connection and breeding that whole ‘meaningful interaction’ thing that social media algorithms love.
Media and PR go hand in hand. When it’s working well, it’s a beautiful, mutually beneficial relationship. When it’s not? We all know what it’s like when it’s not. Here's how to nail that journo-PR relationship like a pro by writer and editor Penny Carroll.
The power of social is undisputed, but for entrepreneurs or small businesses without a crack team of social media gurus behind them, it can seem like a big, scary world, complete with its own language (micro influencers, algorithm, hashtags anyone?)
Try our top tips for nailing your visual flavour...