Byron Bay based Facebook and Instagram advertising training for small business owners.

Facebook Ads training Byron Bay

Build your confidence across Facebook and Instagram ads

The Social Lab is a one-day interactive marketing workshop based in beautiful Byron Bay - perfect for small business owners or social media marketers looking to expand their knowledge.

Have you fumbled around in Business Manager creating audiences, generating a pixel, said a little prayer and sent your Facebook Ads off into the universe with your fingers crossed behind your back?

Trust us when we say YOU ARE NOT ALONE.

So many business owners experiment and play in Business Manager (which we seriously encourage) but almost 99.99% of the business owners that we chat with admit to having NFI when it comes to getting their ads set up and running effectively.

The Ads Lab is suitable for anyone who wants to run profitable ads with confidence.

We know there is no cookie cutter approach to business and the same applies to your ad strategy. That’s why half of the session is dedicated to one-on-one time with our speaker, Award-Winning Social Media Ad Strategist, Victoria Bowness. With more than seven years’ experience running Facebook Ads and handling over $1 million dollars in ad revenue for brands around the world, you are in good hands.


Together we will set up your very first ad ready for launch or audit your existing campaigns to fine tune them for success.

Feeling excited? We don’t blame you, we are too!

You’ll learn:

  • The strategy behind creating ad campaigns that are profitable

  • Processes and systems to run ads with ease

  • How to use Facebook’s built in tools to find thousands of brand-new customers

  • The anatomy of the perfect ad - copy that converts and stop the scroll creative

  • Facebook’s built in ad formats - when to use which one and why

  • A/B testing

  • Audience segmentation 

  • Retargeting strategies

  • Optimisation - how to know what’s working and what isn’t

  • Reporting - how to interpret Facebook data

  • Navigating Business Manager

  • Facebook Ads campaign structure

  • Pixel set up and testing

Instagram advertising training Byron Bay

You’ll walk away with:

  • The confidence to set up a profitable campaign from start to finish

  • Strategies to run ads without the stress and anxiety of lost income

  • Ads live and ready to launch

  • Existing campaigns audited and tweaked for success

  • Fresh inspiration for copy and creative

  • Audiences segmented with personalised key messages

  • A reporting template to track ad performance easily


Victoria Bowness

Meet Victoria, our super-star Ads Lab guru

Victoria Bowness is an award-winning Social Media Strategist with over a decade of experience working with brands around the world. Since the digital big bang Victoria’s focus has been in the online universe, where building real connections for brands truely lights her up. 

With an analytical mind and results orientated approach, Victoria prides herself on developing and managing social media ad strategies that make an impact. Her hands on approach allows her to see all the workings of Facebook from the inside and spot the trends that most people never see.  For seven years Victoria has developed sophisticated data led strategies that have seen her clients collectively earn more than $5M in revenue. After analysing millions of social media data points for brands in music, fashion, travel FMCG, entertainment and lifestyle, she has a vast amount of knowledge to share.

Recent wins include developing a record-breaking Black Friday strategy for a fashion client that saw them earn more sales in one day than during an average month and also helping an eCom store in the wellness space scale exponentially, increasing their revenue by 110% year-on-year.

Victoria’s global clients to date include: Universal Music, Tourism Fiji, The Woolmark Company, Golden Door, Veet, Clearasil, Nurofen, Krystle Knight Jewellery, West 14th, Voyages Tourism, Arcaa Movement, The Goodnight Co, Kona Brewing Company, West 14th and Double Rainbouu. 

Time: Workshops run from 9am - 4pm
Location: Our Byron HQ at 8 Parkes Avenue, Byron Bay
Cost: $350 AUD + GST

The Ads Lab costs $350 AUD + GST. You can either pay in full, or pay 50% upfront with final balance to be paid 7 days prior to workshop (email about this payment option). Cancellations must be made with 3 days notice, your registration is non-refundable however it may be transferred to another attendee.

What our grads say

Vic's Facebook training has enabled me and my team to excel our Facebook skills to the next level. I have been using Facebook for business for over 4 years however Facebook Ads has been a beast I have found tough to tackle. I have previously used Facebook Blueprint and even group training sessions to understand how to effectively use them, but none come close to the hands-on training Vic offers. Her results-driven approach has given us the skills to understand the data to optimise campaigns and deliver meaningful results. She has given us tools that improve our efficiency and offered us new perspectives to solve problems. As well as being knowledgeable and informative, Vic is a patient teacher who takes the time to answer any question and explain anything that needs a little extra attention. Thank you Vic!

J. Trinh


Vic played a significant role in my initial and progressive understanding of social media and digital marketing and it is so evident that she is extremely passionate about what she does. Vic is a super lovely women who boasts an abundance of knowledge!!!

L. Tom


Victoria is an amazing resource when it comes to social media advertising, however I cannot limit her knowledge to only this. Her overall understanding of marketing is impressive, she understands complex concepts and has a knack for explaining them in a way that makes common sense and is applicable for each unique business. She goes above and beyond social media advertising for her clients and considers the whole scope of each business and their goals. As a marketing professional working to grow a new business, I am so thankful to have connected with Victoria and look forward to continuing to learn from her. Victoria is a gem and your business would be lucky to have her on your team.

H. Martzial

Ready to jump straight in?


You might also be interested in: